Brand It Like Its Hot

Hey Salty Surfer

Today I am going to talk to you on the importance of branding. Now before you go to sleep on this mail let me quickly give you an example.

This bag costs cost around $300.000. 🤐

YEAH !! I bought my apartment for less and how much is the production cost of this bag, well no more than $800.

SO WHY DO PEOPLE PAY SOOO MUCH FOR A BAG YOU ASK ???

Simple: Good Branding 🅱️

That is why brand creation is essential for identity, trust, and differentiation.

A well-developed brand is a powerful tool for customer retention, advocacy, and success in a crowded marketplace.

But  let me give you an example from within our industry. 😎

Check this brand out

WEBSITE LINK

A simple website nothing out of the ordinary gets the job done by explaining what it is that they do.

NOW CHECK THIS OUT

WEBSITE LINK

Modern Website with detailed information, call to action is everywhere also shows the area served.

Now who would you rather trust with your ROOF ?

See branding does not have to be something you spend thousands of dollars on. It just has to resonate with your audience.

Keep a consistent colour in all your flyers, logos, websites, etc.

Have an eye-catching logo instead of the old boring a** text logo that includes ‘ROOF’ and ‘AFFORDABLE’.

You know where I am going with this 😉

Best

ABI