Say No to Discounts 🙅‍♂️

Hey

Hope you're killin Monday like a pro!

Quick question: ever felt like you've somehow invited an ARMY of "Bargain Hunters" to your party?

Picture this: You roll out the red carpet of discounts, and suddenly, Bargain Hunters show up with their detective hats on, ready to snag a deal quicker than you can say "SALE"! 🕵️‍♂️

Now, don't get me wrong, Bargain Hunters are like the ninja shoppers of the world—sneaky, clever, and always on the lookout for the best deal in town.

But here's the plot twist: while they're excellent at filling up shopping carts, they're not exactly a ticket to the VIP section of profitability. The costlier the product the deeper a discount cuts into your margin.

It's like having a party where everyone's grabbing freebies at the entrance, but we're left wondering, "Where did the revenue go?" 😅

Unlock the power of freebies instead 😎:

Freebies are the Jedi mind trick of reciprocity! According to Ariely, giving free stuff triggers a strong instinct to return the favour.

It's why food samples at supermarkets turn into full-sized purchases – a nibble today, a whole pizza tomorrow.

Those 'Buy 1, get 1 free' deals? It's like a victory dance for shoppers – spending more but feeling like savings champions. Freebies turn customers into deal ninjas, one sample and BOGO offer at a time! 🎉

Some examples of free stuff my clients give away are :

• $20 gift cards to the local restaurant

• Fridge magnets to keep their brand fixed in the customer’s eyes

• Bottle openers

So get creative and stay away from these discounts 👺

Looking forward to cracking the code together!

ABI